Facebook is something that more and more of us are using to ensure that we can connect with others. Because of that, there are more of us than ever who are using Facebook for PR purposes as well. So, what can you do as a government professional that is using Facebook for public relations purposes? How can you work with the changes and make sure that you are getting the exposure that you need while your followers are using Facebook? Here are some suggestions that can help you out.
- Try not to post viral items, unless they are relevant to your page or those who follow it. Some pages used to use viral images as “bait” to get followers, which is likely why the above changes to the algorithm were implemented.
- Encourage your followers to create an interest list that includes the Facebook page that you utilize for your public relations efforts. This will help them see more of your posts, and encourage them to be active in looking for information from your page.
- Don’t be dull! Engage with your audience and post relevant information, such as articles about your area.
- Try to understand the demographics of the population that is following you and post information that is relevant to them.
- Consider using multiple social media platforms in order to communicate with your audience. Using sites like Twitter alongside your Facebook feed gives you the opportunity to expand your audience further, and it’s more likely that your message will be heard.
It takes a little more time and a little more deliberation to utilize Facebook as a public relations tool with the new algorithm, but it is worth the effort. You will find that you get more interaction and that you can learn more about your options when it comes to getting the job done the right way the first time around.